Archive for 'Brand Management' Category
The Way in Which I Might Communicate like those Radio Announcers
9 February 2010Make initial phone or e-mail contacts and follow up for appropriate speaking outlets, (churches, schools, businesses, civic groups etc). 70% of contacts will be within a 100 mile radius from authors home, with others on a wider scale (authors choice).
Recent data suggests that the vast majority of people spend a portion of their time […]
How Important is Vaule of Brand to the Consumer & Company?
11 January 2010The Brand: A source of value for the consumer
Although we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily exist in all markets. Even if brands exist in the legal sense they do not always play a role in the buying decision process of consumers. Other […]